Beauty & Personal Care
We enable R&D teams to formulate with data insights and empower marketing teams with personalization tools, positioning our clients at the forefront of beauty-tech.
The beauty and personal care industry is increasingly science-driven, using biotech and data to create safer, more effective products and personalized consumer experiences.
Nexrevo Bioinformatics helps cosmetic and personal care companies leverage digital innovation – from skin microbiome research to AI-driven product recommendations.
Key Technologies Used
Skin Microbiome Analysis
Techniques to sequence and analyze the microbiome of skin (and hair/ scalp), understanding how product ingredients affect the skin’s ecosystem. This data guides development of microbiome-friendly or targeted skincare products.
Genetic & Skin Health Data
Integration of genetic testing (for traits like collagen breakdown, skin sensitivity) and skin assessment tools to tailor products to an individual’s biological makeup. This might involve analyzing a user’s DNA report or skin quiz data through advanced algorithms to match them with ideal ingredients.
AI Recommendation Engines
Machine learning models that power product recommendation systems. These consider factors such as user skin type, climate, personal preferences, and even current trends to suggest skincare or cosmetic products most likely to suit the individual.
Augmented Reality (AR) Try-Ons
While not bioinformatics per se, AR is a digital tech commonly adopted in beauty for virtual makeup try-on experiences. We integrate AR platforms with product databases and user data, enhancing the personalization aspect (for example, recommending a foundation that matches skin tone and is scientifically suitable for their skin microbiome).
Product Formulation Informatics
Databases and algorithms for R&D teams that catalog ingredients, their chemical properties, and known effects on skin/hair. Using these, along with AI, chemists can predict the outcome of formula changes (e.g., how a new additive might improve hydration or stability) without extensive lab experiments.
Quality & Compliance Systems
Digital systems ensuring all formulations and processes meet cosmetic regulations (like FDA cosmetic guidelines or EU’s REACH standards). This includes tracking ingredients for restricted substances, safety test data management, and automated reporting for regulatory filings.
Solutions Offered
Personalized Skincare Platforms
Solutions that allow consumers to get custom skincare routines. For example, an app where users input information (or even send a skin swab or photo) and our platform analyzes their skin microbiome/genetic info plus lifestyle factors. It then recommends a personalized set of products or a custom-formulated serum just for them, which our client can produce.
R&D Data Management
Implementing ELNs and data platforms for cosmetic chemists. These capture experiment data, formulations tried, and outcomes (stability, efficacy tests) in a searchable repository. Combined with AI analytics, this helps R&D teams learn from past experiments and optimize new formulations faster.
Efficacy & Safety Analytics
Tools to analyze clinical trial or consumer testing data for personal care products. We provide statistical and AI-driven analysis to determine what combination of ingredients yields the best results for different demographics, and to ensure any adverse reactions are flagged early.
Interactive Product Advisors
Website bots or mobile applications that act like a “digital beauty consultant.” Using AI, they ask customers questions about their skin and goals, and then recommend products. The intelligence behind this leverages our data models built on product ingredients, user reviews, and scientific research linking product features to outcomes.
Supply Chain Transparency for Ingredients
Systems using blockchain and databases to let consumers scan a product and see the origin of its natural ingredients (shea butter from X, essential oil from Y) and confirm ethical sourcing. This caters to the growing consumer demand for clean, ethically sourced beauty products by providing verified data at their fingertips.
Manufacturing Process Automation
Applying IoT and automation in production of cosmetics – e.g., smart mixers and sensors in factories that ensure each batch is consistent and that any deviation triggers an alert. We design software that collects all these process metrics, making it easier to maintain quality and comply with Good Manufacturing Practices (GMP).
Applications & Impact
Personalized Customer Experience
Our clients can offer bespoke product recommendations or formulations, increasing customer satisfaction and loyalty. Early adopters of these personalized beauty solutions see higher engagement and conversion rates, as customers feel understood and see better results for their unique needs.
Faster Product Development
By utilizing data-driven formulation tools and capturing all R&D knowledge digitally, cosmetic companies reduce time in development cycles. One formulation platform we deployed helped a client cut the number of physical prototypes needed in half, moving from concept to shelf-ready product much quicker.
Enhanced Product Efficacy
Integrating scientific research (genetics, microbiome data) means products are not just cosmetically appealing but scientifically effective. Brands using our solutions can substantiate claims like “clinically proven to improve hydration by X%” with robust data, strengthening their credibility and regulatory compliance for claims.
Insights & Thought Leadership
Explore perspectives on emerging trends in bioinformatics,
genomics, AI, and digital health innovation.
